50 ENGAGING CONTENT IDEAS
FOR YOUR INSTAGRAM
1. Share your MORNING ROUTINE
How do you choose to start your day? Share it with people. Yes, this is something they actually like to know. Is it coffee with your favorite morning read? Maybe stretching for some morning yoga or preparing a hearty breakfast, let people in to see how you get started.
2. What do you love?
Share what you love. Whether it is a fun hobby like scrap booking or painting. Maybe a weekend activity like volleyball or coed kickball.
3. YOUR SERVICE
This is where you want to get creative so you are not coming across in a salesy way. If you offer a service, show what you do with either results like a website design or a client's weight loss if you're in the fitness industry.
4. DAILY HAPPENINGS
Regardless of what you are doing throughout the day, share it. You could be stopping by your local Smoothie King for a smoothie. Headed to a photo shoot. Or even walking your dog. Share your activity with thoughts on how you feel as you're about to do the thing.
It doesn’t always have to be something you sell. What products do you use daily yourself? Do you cook with a favorite spice? Do you take a certain brand of pre-workout? Maybe you love shopping a favorite online boutique. Share what you use and why you love it.
6. HELPFUL TIPS
If you have a great or easy way of doing something, share it! Especially if it's related to your industry and service. This is a great way for people who need your service to seek you out knowing your offer advice and resources.
7. BLOG POST CONTENT
This is one of the best ways to send traffic back to your site. Don’t have a site and looking to create one - even if it is a basic blog site? Let’s design your site! Share a takeaway or an aspect of your post to hook people in and give them a reason to check out your post.
8. NEWS AND UPDATES
Do you have something exciting coming up or happening in your life/business? Share about what's happening and why you're making the change.
9. your city and surroundings
The great thing about an online business is that you can work with anyone in the world. And for that reason, a lot of the times people who come across you on social media don't live in your city. Share a cool feature of where you live. This is a great way for you to connect and collaborate with those local to you as well.
Share something inspiring, encouraging, or thoughtful. Options are endless here.
11. PERSONAL DEVELOPMENT
Yes, this can be a little vulnerable. Are you going through something that you feel can benefit your audience? If you are a more private person you can keep details minimal, but sharing something, especially something that can relate to and benefit your audience can build authenticity and trust.
12. CURRENT EVENTS
What I'm thinking of is on election day, I saw so many people sharing their "I voted" sticker. Share what's going on and how you're taking part. Try to stay away from hot topics that may cause an uproar of back and forth on the comment feed. Be very general here.
13. national day of CELEBRATION
Every day is something. Whether it is national donuts day, puppy rescue day, or even pedicure day, there is a day you can share some fun and engaging content about.
You don't have to get too personal here, I mean, you can if you want, but share something you're facing whether in business or life that has you down. Not to be a debbie-downer, but to be authentic and sharing real life.
15. SHARING your other social platforms
Where else can people find and connect with you?
Do you have a new product launching soon? Maybe a website or upcoming blog post? Build up anticipation with a launch. A countdown or leading up to your reveal makes your audience excited for what you're working on and can get them engaged with your business.
17. behind the scenes
Show the process of what you do with visuals. Whether it be you creating jewelry or typing on your keyboard. It's always fun to see behind-the-scenes of how you do your thing.
18. PRODUCT SHOWCASE
Instagram is perfect for those product-based businesses and makers. Show off the beauty of your product is a best practice for marketing. Flat lay’s are really popular. Take time staging and planning your photos here.
19. YOUR TRAVELS
Have you been somewhere cool lately? Share what you're up to and where you've been. I love hearing about the adventures others are on even though I may get a little jealous at times.
20. SHARING OTHER PEOPLE'S WORK
This is a great way to network online. When you tag others they have the chance to share with their audience too. Did connect with one of their recent blogs? Maybe you liked a recent post they made or photo they shared. Go ahead, tag them and give them a shout out.
21. STEPS OF YOUR PROCESS
This is a great way for people to see what you do and how you do it. They may even be interested in trying it out for themselves too.
22. EVENTS YOU'RE APART OF
Have you attended any recent business events, networking events, or fun outings? Share where you're going and what you're up to. And don't forget to add your location with a geotag!
23. LIFESTYLE PHOTOS
These are candid shots of you in life. They can be random or they can be styled to match your brand.
24. FASHION LOOKS
Wearing a new lipstick or sporting a new scarf? Show us!
25. MUSIC YOU'RE LOVING
Share some lyrics or a snapshot of your favorite song or artist. It's a fun departure to the normal everyday.
26. PODCASTS YOU'RE LISTENING TO
This is totally my jam! It’s the the same with music, share what you're listening to and how it's helping you in the everyday. People are always looking for great podcasts to listen to.
27. ADVICE YOU'VE RECEIVED
Share something that has helped you get to where you are. I'm sure someone else can benefit from the wisdom that was given to you. Using platforms like Canva to create info graphics or quotes is great for this.
28. A QUIET PLACE
Where do you go to feel zen? Or maybe it's not even a space, maybe it's nature. Share something that in inspires and quiets you.
29. TRENDS IN YOUR INDUSTRY
Are there trends in your industry that you know about? Share it with your audience and how the trends can help them or how they should stay away.
30. YOUR Why
It's always nice when business owners and entrepreneurs share their why. It's inspiring, encouraging, and it helps people on the outside of your business to understand more of what you're all about.
31. your garden
Everyone likes a pretty inspiration - snap a pic and post it (in a great sunlit area).
Who doesn’t love seeing friends enjoying friends? You can even share their posts and encourage your followers to follow your besties too.
33. GOALS FOR LIFE OR BUSINESS
Share what your plans are and how you want to get there. It never hurts to have an audience as accountability.
34. LOVED ONEs
People want to see the people that matter to you, so share it. Do you have a gorgeous wife or handsome husband you want to share with the world, do it! And what about those littles? We all love seeing those great family snap shots.
35. YOUR WORK SPACE
Seeing office spaces is so fun and inspiring. Share where you're working these days. It doesn't have to be perfect, but it's nice when it is ;)
Do you appreciate art? People love they see you share your personal artwork or others.
Is there someone who inspires you or who has encouraged you in your business journey? Share how they helped you and make sure to tag them.
38. your fur babies
Do you have a fur baby or babies? Share the cuteness with the rest of the world. I recommend not doing it all the time, but introduce your lap pal to your tribe.
39. HOW YOU STAY ORGANIZED
Whether it be a screen shot of your Trello or your favorite planner. Share how you keep all the things in order.
40. PLANNING SESSION
Are you working on something that is taking up a lot your time? Use that experience to share some behind-the-scenes of your writing process or planning a styled shoot.
41. CLIENT PROJECTS
This is one of the best tools for marketing. Showing your work in a non-salesy way is showing projects you're working on with your clients and how you're helping them achieve a goal.
I don't know about you but I love looking at how far I have come over the years. It’s super humbling and it can be rewarding too. Your audience will probably relate with you a little better.
43. YOUR BRAND GUIDELINES OR BRAND BOARD
Instagram is all about branding anyway, so why not share your brand colors, fonts, and patterns in a brand board? Sharing your style in this way is a fun way to show off the design behind your branding.
44. OFFICE DECOR
Do you have a favorite accent piece? This goes along with sharing your office space, but choosing a specific item to focus on so you can get a detail shot.
45. A RESULTS POST
This goes along with client projects, in a way, but if you've completed a project or finished up with a client share the results. This could be their finished website, their logo design, or their kind words about working with you. Take the opportunity of a finished project or final result to market your work.
Share how you do what you do. Do you use certain tools that simplify your life? Or favorite tools to achieve certain results? Share, we definitely want to know!
47. AN INSPIRATION BOARD
People love them and they always add a fun dose of creativity.
Now, what I mean by this, is sharing a photo of yourself, not necessarily a selfie. But a professional, or nice looking photo, and share about yourself. It gives your audience the chance to get to know you better and learn something new about you.
Have you reached something significant in your business? I've seen so many people share really cool ways of their achievements, such as a certain number of followers they've reached or a launch success. Share your wins!
50. STYLED SHOOT
It takes time to craft a cohesive Instagram feed and if that means styling your photos, share your process for getting great photos and how others can do the same.
Love this list and wanna hold onto it?