5 Tips to Captivate Your Facebook & Instagram Audience
Content is king in the cyber-world! Creating useful, consistent and engaging content is, therefore, key to your success online via social media.
Just like everything else in our lives, social media content creation and audience-interaction should be attempted only if you’re willing to play by the rules, or at least bend it to your advantage.
You cannot afford to compromise standards; the images, articles, videos and everything else that you share must be of good quality, consistent, and characteristic of your brand identity; they should also fit in nicely with your predominant social media campaign, or you could be toast!
If you feel uncomfortable with the ‘rules’ at the beginning, no qualms. They’ll soon become second-nature to you, after some time – just like driving your car or taking an evening stroll.
For your convenience, I have put together 5 fundamental tips to create captivating social media content that will interest your Facebook and Instagram audience; making them come back for more!
5 TIPS TO CAPTIVATE YOUR FACEBOOK & INSTAGRAM AUDIENCE
KNOW YOUR AUDIENCE
A quick quiz here: How well would you say you know your target audience? Hold on! How long did it take you to find the answers? Did you have to think deeply about it?
Damn it! If you couldn’t provide the answers right off the hook, chances are, you don’t know the audience.
But not to worry, that’s exactly why you are reading this article. You want to get right. So, let’s delve right in!
Do thorough research on your target audience. Know what interests them the most, as well as what could possibly disinterest or disgust them too. You sure don’t want to come across as being offensive.
This will go a long way to helping you create great content that will appeal to your target audience. And it gets even more interesting…
IDENTIFY THEIR PAIN POINTS
The more information you have about what makes your target audience tick, the better equipped you are to being able to solve these problems for them. And the more they’d find your content useful and shareable.
Again, thorough audience research gets you through the door; knowing their key pain points, and creating your content accordingly.
USE SCANNABLE, ATTENTION-GRABBING POSTS
You may have successfully earned the trust and attention of your current audience. But what about the new ones?
Remember, your goal is to grow your audience – not maintain the current figure.
Whether you’re posting a short message, a video or some photos. Use captions, colors or fonts that make it difficult for anyone to miss your message. As a matter of fact, your post should make them stay!
For example: write succinctly; use bullet points to space out your ideas; be wary of ALL-CAPS – use bold, Italics or underlines, instead.
USE VISUALS: YES, BY ALL MEANS, USE VISUALS!
A beautiful image, captivating photo quote, a shocking image or some hilarious video; just throw it in. Visuals are the perfect ‘halting tool’ for internet scanners. Rest assured you’d have given some damn good reason to scroll back to your post.
GIVEAWAYS, GAMES, AND CONTESTS
Oh yeah! Social media users can hardly resist a freebie, particularly one that has to do with sharing content or undertaking some tasks that’d give them a chance to win a prize. I’m sure you’ve seen a couple of those posts yourself or even participated in some of them.
When used correctly, these posts are effective at generating targeted interests or driving traffic to a landing page. And they are particularly great on Facebook and Instagram platforms. But be sure to remember that with every added “venue” comes an increment in your oversight responsibilities.
Not to forget your hashtags and other basic tools on your social media pages, and always encourage share, or repost.
So, there you go! All top five points at your fingertips. Go crush it!!
I’M WHITNEY KAY
JUST YOUR AVERAGE MOM, WIFE, AND MULTIFACETED BUSINESS WOMAN. I AM A SERIOUS COFFEE ADDICT, FOODIE, DESIGNER AND DEEP DOWN A LITTLE BIT OF A TECH NERD. MY PASSION? TO INSPIRE FEMALE ENTREPRENEURS TO PERUSE THEIR PURPOSE AND BUILD THE BUSINESS AND BRAND OF THEIR DREAMS.
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