Root to Rise with Kelley Hoag
Root to Rise with Kelley Hoag
It was an educational journey that sprouted a new beginning for Kelley. Now a successful business-woman, she works to make an impact in her industry and influence the behavioral health decisions for others. Originally from New York and currently live in LA (for the second time) with her boyfriend who is a musician and person trainer. Kelley has a Masters in Applied Behavior Analysis is a Certified Integrative Health Coach. She founded Root to Rise and became a Behavioral Health Advisor. This new venture was inspired when she realized that health is all-encompassing. From the food you eat and movement you do; to your sleep, relationships, mindfulness, etc. It quickly became clear that the only missing piece was behavior.
How did you get inspired to start doing what you do as an influencer in your industry?:
I went down the behavior route through working with children with autism but I’ve always had a passion for nutrition, movement and mindfulness. Once I realized my behavior background could be used to create sustainable health goals, I started Root to Rise!
We often have a book, podcast, video, or event that stands out to us and is instrumental in shifting our perspective in business. Do you have one that has been a significant impact for you moving forward? If so, can you share?
Sakara was a huge catalyst to this journey for me. They are a plant based meal delivery service but it goes much deeper than that. Learning about the brand and the founders had me fascinated by the health industry and the importance of what we put into your body. I’m not part of the Sakara family as an affiliate with them and it’s a dream.
What are some of your biggest lessons learned over the years and what are you applying to your business today that is working for you?
Community is everything, especially as a solo entrepreneur. I have learned so much from fellow business babes and am so grateful for those connections.
What has been your biggest challenge and how have you worked to overcome it?
I’ve learned that I can’t do it all. At first, I was lost and trapped in so many ideas.
I didn’t know who I was or who I wanted to be.
It took a lot of trial and error and eventually being open to outside help. I was a stubborn Capricorn in the beginning, but now I’ll take all the help I can get!
What’s the best advice you ever received?
Find your own voice.
What’s your best advice for handling criticism?
As long as you’re confident in what you’re doing and putting out, and it’s authentic, criticism won’t matter.
What do you believe your true purpose is? What value and impact do you hope serve and give to others?
Helping others be their best. It always has been. I’ve always had a job helping people and I couldn’t imagine doing anything else.
If I can guide other people towards the direction of being the best version of themselves, the world shines a little brighter.
How do you structure your days?
I love a slow morning. I take my time, make breakfast, work out and start work around 10:30. Then I’m in it for the day until 6ish where I need to wind myself down by spending time with my friends or boyfriend or just being alone.
How do you find time to follow your entrepreneurial journey while juggling other life responsibilities?
I prioritize and make the most of my days.
I write down exactly what I need to do so I don’t forget and nothing gets lost. As soon as an idea comes up, I jot it down.
It helps me to be continuously inspired but not glued to my desk. And my morning routine absolutely keeps me grounded.
What tools do you find indispensable in your day-to-day business?
Google Drive. I use it for everything. It’s so easy and user friendly.
Social Media is such a gateway for influencer’s today. What platforms work best for you and why do you choose to use them the most?
Facebook. I’ve met the most people on there and have met clients as well. Instagram is more for fun.
What are you tips for maintaining a present influence on these platforms and how do you encouraging continued engagement with your following?
I find engaging other polls, questions, and video is helpful. I don’t have the Facebook app on my phone to create a boundary, but i definitely do something business related every day on it.
What can people expect to see when following you?
A real, relatable day to day of an entrepreneur filled with health tips and tricks alongside inevitable struggles.
What do you believe set's you apart from others in your same industry?
My education and unique approach. I am the only person I know of in my field incorporating behavior principles this way.
What’s next for you?
An exciting course is in the works!
Are you involved in any organizations, foundations, or clubs?
I often volunteer with Movement which is an awesome foundation as well as the Global Autism Project whom I traveled with and continue to help where I can
Lastly, what legacy do you hope to leave behind and imprint do you hope to make on others?
I want the behavioral approach to revolutionize how we think about health and habit change, not just for kids with autism but for anyone.
Where can people find you?
Instagram Handle: @roottorisehealth
I’M WHITNEY KAY
JUST YOUR AVERAGE MOM, WIFE, AND MULTIFACETED BUSINESS WOMAN. I AM A SERIOUS COFFEE ADDICT, FOODIE, DESIGNER AND DEEP DOWN A LITTLE BIT OF A TECH NERD. MY PASSION? TO INSPIRE FEMALE ENTREPRENEURS TO PERUSE THEIR PURPOSE AND BUILD THE BUSINESS AND BRAND OF THEIR DREAMS.
TEMPLATES, OH MY!