What Your Brands Color Identity is Communicating

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Do you remember sitting in the back seat of the car as a child and your eyes caught a glimpse of those glowing golden arches as your mom drove way too fast for you to even utter the words, "McDonald’s!" What about that first refreshing sip from a can of Coca Cola? Now, you subconsciously scan a vending machine and within seconds spot that identifiable color red that you associate with that first refreshing sip.

Choosing your brand colors wisely will leave a significant and identifiable relationship with your consumers, just like those golden arches and can of coke. So what exactly are your brand colors say? Maybe you don't even have a brand but you are looking to create one and ensure you leave a lasting impression just from look alone. Let's take a deeper look to see what your color identity is communicating with others.


PURPLE

From very early on, purple has always been associated with royalty, charm, luxury, and exclusivity. Purple is also known to also represent creativity because of the mixture of two primary colors of red and blue, making the hybrid of purple. Major companies known for using purple as a primary color are Hallmark, Yahoo! and Twitch.  

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BLUE

A very neutral, soothing, and favorite color among almost anyone. It associates with feelings of calmness, peace, and dependability. It also relates to social media, technology, and innovation.  Blue is often seen among brands such as; Facebook, Intel, Casper, and local News Stations.  

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 RED

A dominant and loud color choice for brands looking to make a statement. It signifies the "American Dream". Red is known for signifying power, passion, energy, and excitement. Red is seen in many favorite food brands such as; Wendy’s, Chik-fil-a, Arby’s and so on. Along with other brands such as Target, Cannon, Leggo, and ExXon. 

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 ORANGE

Orange is a very inviting, friendly, and cheerful color. It is also another creatively used and energetic color.  Associated with companies such as Hubspot, Nickelodeon, Fanta, Reeses, and Dunkin Donuts. Orange is definitely a color that catches anyone and everyone's eye. 

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 GREEN

Green is another soothing color that represents earth. It represents peacefulness, health, and growth. Many environmental friendly brands have opted to use green because of these reasons. Brands such as; John Deere, Animal Planet, and the Girl Scouts all use this color. Whole Foods also takes into account that people associate green with health. 

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 YELLOW

Yellow is known to reveal clarity and give a sense of warmth. It is another youthful color and adds a sense of optimism to any brand. Many well-known brands who use this primary color are McDonald’s, Hertz, IMDB, and Best Buy. If you are wanting to brighten up someone's day and put a smile on their face, yellow is a great color of choice. 

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PINK

A very feminine and youthful color. Pinks are associated with fun, playful, and also relaxing feelings. Logos with pink as their primary colors are Barbie, Lyft, Baskin Robbins, and Victoria’s Secret.   

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BLACK

Another dominate, yet basic color. Black makes a clean, chic and clean statement. Black is a heavy color, even though it is not technically considered a color. It combines all colors into one. Black symbolizes power, efficiency, security, technology, toughness, luxury, and timelessness. Brands known for using black are Apple, Honda, Nike, Puma, and Chanel. 

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 WHITE

White is seen as a very positive color and used in lots of high-tech products to symbolize quality, or in hospitals to symbolize cleanliness. Some companies that use white consistently are The North Face, Apple (again), Nike and Tesla.

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Overall, your color choice should represent what you are wanting to leave your consumers feeling. So, it’s important to choose the color, or colors that represent your brand and messaging. Picking the right colors will help you articulate your purpose, attract the right customers, and give them the right feel for your company as soon as they lay eyes on your logo or marketing materials. Remember, the colors you choose are speaking to the subconscious of your customer. The more accurate your colors are, the better the visual communication will be.

What are your brand colors, and why did you pick them? I would love to hear your feedback.

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Influencers Blog - Whitney Kay

I’M WHITNEY KAY

JUST YOUR AVERAGE MOM, WIFE, AND MULTIFACETED BUSINESS WOMAN. I AM A SERIOUS COFFEE ADDICT, FOODIE, DESIGNER AND DEEP DOWN A LITTLE BIT OF A TECH NERD. MY PASSION? TO INSPIRE FEMALE ENTREPRENEURS TO PERUSE THEIR PURPOSE AND BUILD THE BUSINESS AND BRAND OF THEIR DREAMS.

 

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